Rock of Israel: Conversations We Never Hear

Rock of Israel seeks to make the message of Yeshua known among Jewish people in Israel. Much of this work happens through personal relationships, but not every conversation can take place face-to-face. Increasingly, younger Israelis live significant parts of their lives online, and so some gospel conversations now begin in places we will never physically stand.

The reflection below describes what it means to sow seeds where you may never meet the hearer — and still trust that God sees the encounter.

We cannot be everywhere at once. Most Israelis we long to reach will never walk past our table, attend a gathering, or meet us personally. Yet they spend hours each day in a space that is, in its own way, a public square: their phones.

Nearly two years ago we were told that many young Israelis use an app called Snapchat. I don’t personally use it, but younger people assured me it was where conversations and attention were happening. So we decided to try something simple — placing short ads that spoke openly about Yeshua.

What surprised us was not just the reach, but the quietness of it.

A person may see the message for less than a second before swiping past. No conversation. No visible response. Most never write back. And yet the message has been seen.

Over time we learned just how often that moment occurs. The ads have appeared more than eighteen million times, almost entirely inside Israel, and hundreds of thousands have chosen to read further — landing on a page titled Jesus Made Me Kosher.

We rarely hear from them. But that is not unusual. People do not typically contact a website after reading an article. Instead, they carry the thought with them — perhaps dismissing it, perhaps returning later, perhaps remembering it in an unexpected moment.

Digital outreach feels different from street conversations. There is no immediate reaction, no visible curiosity, sometimes not even a pause. But it places a sentence about Yeshua into everyday life — between messages from friends, photos, and news — where faith is seldom discussed.

We may never meet the person who saw it.

We may never know which moment mattered.

Still, each viewing is a seed planted among a generation of Israelis, and we trust the One who sees unseen conversations to water what has been quietly sown.